feeling for. something.

WHAT IS LUXURY TO US? HAS LUXURY ANYTHING TO DO WITH PRODUCTS, TODAY?
IS OUR CULTURAL EXPERIENCE CHANGING THE WAY WE LOOK AT QUALITY AND VALUE?
HAS OUR HIGHER EXPOSURE TO INTERNATIONAL LANDSCAPES MODIFIED OUR APPROACH TOWARD PRODUCTS AND EXPERIENCE?
HAS TRAVEL AFFECTED OUR PERCEPTION OF PRODUCTS?

we are changing. markets are changing. the way we talk about brands, the way we are shopping, the booming interest in food and travel, the increasing quest for authenticity and experience. the movement out of ‘mass-production’.

these changes, in part, reflect the way we ‘feel for’ products and in particular quality, value, heritage and the notion of ‘made in’ as sum of traditions and tool for innovation. along the way, for years, we shared our impressions about this ‘shift’ as well as on the impact it’s likely to have on creative industries and our work with clients and colleagues: designers, chefs, buyers, retailers and story-tellers. NIMBLE PRACTITIONERS OF A GLOBAL COMMERCE.

then, an invitation – an excuse – gave a concrete shape to our thoughts, translated them into a project. feeling for. something. is an extended brainstorming exercise that has taken shape in occasion of florens 2012. it’s a independent endeavor that has started in the cities where our teams worked in the past two decades, places of which we have concrete knowledge. we are exploring concepts as luxury, quality, authenticity and relevance while developing and hosting these brainstorming in different ways.

here, a series of ‘pictured-conversations’ we have organized with our teams in SINGAPORE, JAKARTA, TOKYO and HONG KONG.

“ALTHOUGH WE OFTEN FORGET ABOUT IT OR WE GIVE IT FOR GRANTED, LUXURY IS MOST OF ALL ABOUT LIVING IN A FREE SOCIETY WHERE IS POSSIBLE TO OPENLY SHARE ETHICAL AND MORAL QUESTIONS”

DONATA PIZZI story teller, photographer and friend. rome, italy.

“LUXURY TO ME IS AN OUT OF THE WORLD EXPERIENCE THAT YOU DON’T NECESSARILY NEED TO ALWAYS SPEND THE BIG MONEY TO GET. TO ME IT MIGHT BE A SIMPLE CUP OF LOCALLY BREWED SINGAPORE COFFEE WITH CONDENSED MILK AND A COUPLE HALF BOILED EGGS WITH SOY!”

RUSSEL WONG photographer, Singapore.

“THE NEXT THING IN LUXURY LIFESTYLE IS TO GO SLOW AND GO LAZY”

KAFI KURNIA brand expert, journalist & author, washington apples commissioner, jakarta, Indonesia.