THE INTERNATIONAL FASHION BRAND
THE CLIENT'S BRAND WAS ALREADY PRESENT IN SEVERAL INTERNATIONAL MARKETS THROUGH DISTRIBUTION PARTNERSHIPS, BUT IT LACKED A DIRECT CONTACT WITH CUSTOMERS IN KEY CITIES AND WAS NOT ABLE TO EFFECTIVELY CONTROL QUALITY DELIVERY , NOR TO GUARANTEE AN OVERALL MANAGEMENT OF THE RETAIL DISTRIBUTION.

the brand needed to move to the next level through a systematic buyback across its network, a localization of its presence and the direct management of its own national operations throughout Asia. the scope extended over three countries, dozens of existing stores, and plans for new ones.

from the negotiation phase onwards, we have been asked to work ‘embedded’ within the brand's leadership and teams with the aim of ensuring continuity and integrity of the implementation. we started auditing the company's in-country capabilities as a base for further development. we conducted a functional analysis in each territory, and worked with the client leadership circle to build a plan for the multiple operational takeovers.

equipped with an understanding of the type of structure needed in each location, we began to design the organization options. we supported the client in implementing talent search and recruitment activities to integrate the existing teams with new members facilitating a diversified approach to the project. once the core team in each area was established, we worked with the brand's corporate headquarters in the definition of the operational flows that would regulate subsidiaries’ work, retail organization at local level and the interaction among the countries, as well as among the functions within each country and the head quarter - physical stores and omnichannel.

the second phase of the project involved the designing of a regional platform that could support, groom and develop each area true potential as well as provide a further ‘cultural’ translation support between the corporate headquarters and the local teams. the organization became able to ‘speak’ a common language based on metrics shared across the company, aligned management process and to understand local markets facilitating the implementation of an effective accountability chain.

this project execution successfully equipped the commercial structure of the client's organization with activities and operational plans that could be understood and adopted by the local teams, engaged peripheral operators in a conversation on the brand future and enabled the easy transition to a new organizational structure ensuring cross company consistency. we continued to advise the client following this assignment


operational branding | participation in corporate level strategy | verification of business unit strategy | locations verification | project management | retail concept development | liaison with local providers | inventory planning | roll-out implementation | retail concept implementation | retail merchandising management | local team selection support | interim management

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